Our algorithm translates each one of the emotions that your audience are feeling (fear, anger, joy, sad, contempt, disgust, and surprise) into pure qualitative metrics meant for you to understand what is truly happening within your campaigns. We have created 11 qualitative dimensions based on diverse formulas and parameters given by the emotions themselves. The 11 qualitative dimensions are: Wow, Attention, Discontent, Amazement, Scare, Remorse, Fun, Reject, Intrigue, Nostalgy, Validation. Our algorithm is live and is learning from the audience’s reactions to create new qualitative dimensions that will arrive within the next few months (such as nostalgia or melancholia). The Feeder algorithm democratizes neuromarketing and market research processes making emotion analysis understandable for everyone using a marketing-product mindset.